Kylie Jenner Stuns in $50M Fantasy Bra at Victoria's Secret Runway Debut

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Turns out Victoria’s Secret was keeping a big secret about this year’s celebrity models.

Kylie Jenner shocked the audience at the Victoria’s Secret Fashion Show 2026 on Sunday, walking the iconic lingerie label’s runway for the first time ever.

She wore the brand’s first Fantasy Bra since 2018 — and with a price of $50 million, according to Vogue, it’s also the most expensive Fantasy Bra ever.

The center yellow diamond alone is worth $22 million alone, per the jeweler. The look also features “every cut to exist” including pear, heart, round, oval, marquise and more diamonds.

Jenner’s boyfriend, Timothée Chalamet, was there supporting her in the audience, sitting alongside with her mom Kris Jenner and beau Corey Gamble.

Previous models to wear the highly coveted Fantasy Bra include Gisele Bündchen, Heidi Klum and Adriana Lima, with the latter two tied for most turns in the dazzling duds with three wears a piece.

Claudia Schiffer debuted the “Million Dollar Miracle Bra” in 1996 — featuring 100 carats of diamonds and worth $1 million — in an ad campaign, though it was Klum who was the very first to model a bejeweled bra on the runway. She took to the first-ever televised VS Fashion Show catwalk in 2001 wearing the “The Heavenly Star Bra” which cost a whopping $12.5 million.

Bündchen has the honor of wearing the most expensive iteration until today, having looked dynamite in the “Red Hot Fantasy Bra” in 2000, which was valued at $15 million.

The inspiration behind this year’s look came from Jacob & Co.’s Rare Touch Jewelry Collection, which “explores how precious metal can be shaped to move with the body like fabric,” using articulating structures that mold to the model’s curves.

While Jenner is no stranger to steamy photoshoots, its rare to see her on the runway. Most recently, she closed the 2024 Coperni Show at Disneyland Paris in an elegant strapless ballgown.

She made her runway debut back in 2011 for Avril Lavigne’s former label, Abbey Dawn. And in 2013, she walked the runway with her sister, Kendall Jenner, for both a Sherri Hill show and the Heart Truth’s Red Dress Collection runway.

Tonight’s runway marks a full circle moment for the Kylie Cosmetics founder, as she and her famous sisters all dressed as Victoria’s Secret model for Halloween back in 2015. (Jenner even borrowed Candace Swanepoel’s cut-out catsuit for the occasion.)

“Thank you @VictoriasSecret for sending us actual runway looks and real wings to borrow for the night!!!” her sister, Kim Kardashian, wrote on Instagram at the time.

And her sister Kendall is no stranger to the lingerie spectacular, as she walked in 2015, 2016 and 2018. However, Kendall was absent from the glitter catwalk tonight.

It’s hardly Kylie’s first time modeling underthings either, as she starred in one of her sister Kim Kardashian’s Skims campaigns this February.

Now, it seems Kim’s label isn’t the only lingerie brand she’s keeping up with.

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