Brooklyn Beckham's Ad Stirs Family Tensions: What Really Happened?
Brooklyn Beckham raked in at least $1 million for his mocking ad for DoorDash — in which he pokes fun at his ongoing family feud — Page Six is told.
The eldest son of David and Victoria Beckham was hit by a wave of online backlash from commenters disgusted by the commercial, in which he implies he’s watching the World Cup at home to avoid seeing his family and gives away “his” tickets.
“You’re probably wondering why I’m watching the Fifa World Cup 2026 from home. It’s not like I don’t have tickets,” he says in it. “Um, it’s because … it’s a long story.”
When a teaser for the ad hit earlier this week — just days after Brooklyn’s adoring younger sister Harper, 14, was spotted trying to reunite with him in Los Angeles — one source familiar with the fallout told Page Six, “To do an ad based on estrangement from family as if it’s a joke, when his family is devastated and his sister and grandparents are inconsolable, is terrible…
“DoorDash must be reconsidering this campaign, for sure.”
Instead, DoorDash doubled down by releasing the full commercial on Wednesday, which showed the 27-year-old handing off his tickets to a delivery driver.
“These can go to someone else,” he says. “Put them somewhere fun.”
Customers can follow clues hidden by DoorDash to find tickets.
“It’s a little cheesy,” a source who knows Brooklyn said of the ad. However, he likely got paid around $1 million. “Anything that makes him money is good — it shows that his brand is there and flourishing,” the source added.
Ana Andjelic, a brand expert who writes “The Sociology of Business” Substack, told Page Six that it’s a smart move for DoorDash: “It’s a good ad. It taps into some human truths: all families have their own feuds. It’s the World Cup, it involves the most famous soccer player in the world [Brooklyn’s father, soccer legend David], it has perfect timing. It’s a win for DoorDash.
“[The company] wants to be in the news and they have achieved what they wanted … it’s funny.”
Brooklyn’s estranged family, however, did not find it so amusing, we’re told.
And sources found it a bit hypocritical.
When the wayward son released his scathing statement about his parents back in January — accusing them of trying to ruin his marriage to wife Nicola Peltz, and using him as a money-making tool since childhood — he stressed, “My wife and I do not want a life shaped by image, press or manipulation. All we want peace, privacy and happiness for us and our future family.”
Said the source familiar with the fallout, “Brooklyn claims he wants peace and privacy and nothing to do with his family — now he’s trying to cash in on it all.”
Indeed, almost as soon as Brooklyn posted the trailer to his social media, he was forced to limit comments, with one person writing, “The only reason you have a hot sauce or any commercials is because you are a Beckham. Do you find the irony in that?”
“I”m sure you said you wanted peace and privacy,” said another, while many pointed out he was happy to profit off his famous last name.
Last June, Brooklyn and Peltz hired Meghan Markle and Prince Harry’s lawyer Jenny Afia at the top London law firm Schillings to help them with damage control and “misinformation.”
At the time, we’re told, Schillings advised the couple not to say or do anything that could be seen as a breach of privacy.
Page Six is told that Schillings was not made aware of Brooklyn’s DoorDash campaign; the firm said it never comments on advice it provides clients.
The DoorDash deal was brokered by Range Media Partners, with whom Brooklyn signed in 2021.
His agent, Kai Gayoso, who leads digital talent representation at the company, said at the time, “Brooklyn is an entrepreneur at heart and, as he steps into this new chapter of his life, we are thrilled to have the opportunity to work with him on building every facet of his brand.”
Page Six has reached out to Gayoso and reps for Brooklyn for comment.
David and Victoria, of course, have never shied away from big money deals and have a combined net worth of $1.58 billion, according to the UK Sunday Times.
“When David and I first met, it was never the intention to start a brand,” Victoria, 52, said on Emma Grede’s “Aspire” podcast in May. “People talk about Brand Beckham, and that has happened so organically.”
This was months after her eldest son’s statement that “My family values public promotion and endorsements above all else. Brand Beckham comes first.”
The Beckham feud really spiraled on June 12, when David was honored with a star on the Hollywood Walk of Fame, feted by Victoria and their pal Tom Cruise, with sons Romeo, 23, and Cruz, 21, and daughter Harper in attendance.
As Page Six previously noted, the ceremony was just 20 minutes away from the $16 million mansion Brooklyn shares with Nicola in the exclusive Trousdale Estates neighborhood of Beverly Hills.
In an interview with Variety earlier that day, David, 51, shut down questions about “family strife.”
“To be honest, I’m sorry to stop you there, but that’s a private matter …That’s the one thing that I don’t want to talk about,” he said.
After the ceremony, Harper was seen arriving at her brother and sister-in-law’s house alone to drop off a letter but left minutes later, as he was not home.
A rep for Brooklyn and Peltz claimed to Page Six, “That photographers were in place as the letter was hand delivered says it all — this was choreographed for the cameras.”
Reps for the Beckhams would not comment, but sources insist this is false and say Harper alone made the decision to go.
“Brooklyn has made it clear he doesn’t want to see his parents, but the whole family miss him desperately,” said the source familiar with the fallout.
When his little sister turned up, Brooklyn was in New York, where he had participated in a Tribeca X panel discussion, “From Passion to Product: Building a Culinary Brand That Lasts,” discussing his hot sauce brand, Cloud23.
This week, Peltz also posted photos from what appears to be her parents’ 27-bedroom, 106-acre compound in Bedford, NY. We’re told the young couple often stay there.
Brooklyn has grown incredibly close to his in-laws, billionaire Nelson Peltz and his wife Claudia, both of whom guide him on projects “100%” according to someone who knows Brooklyn.
Even though Brooklyn has fiercely denied that his wife has stirred the rift with his parents, whom he has not seen since Christmas 2024, the source who knows him said: “I have a feeling Nicola encouraged him to do this ad. She’s just petty.”
Commenters seem to think so.
“Brooklyn, I’ve always defended you, but this is just mean. Now I do believe your wife’s controlling this,” read one comment on his Instagram account.
Victoria, David and their other children, who primarily live in the UK, will be based in the US throughout the World Cup as David — who captained England’s national team in 2002 and 2006 — is serving as an official campaign ambassador, partnering with top sponsors like Verizon. The couple were seen in the stands for the USA vs. Paraguay opening match in Los Angeles, alongside Cruise.
As for the stir around the Door Dash ad, Andjelic said, “This is something everyone wants to talk about,” said Ana Andjelic. “It shows DoorDash is being culturally relevant.”
DoorDash told Page Six in a statement: “DoorDash’s goal throughout the entire World Cup is to support fans no matter where they’re watching games, and our content reflects the fun and frenzy that only this tournament can bring.”
But one man’s “fun and frenzy” is his parents’ heartbreak.
