Michael’s Film Faced Critics, But Success Was Inevitable
The Michael Jackson biopic "Michael" defied expectations by earning $97 million domestically and $217 million worldwide over its opening weekend, despite mixed reviews. The film's financial success surpassed previous box office hits, including "Straight Outta Compton."
Box Office Success
Lionsgate's "Michael" exceeded box office predictions despite being criticized for its portrayal of the singer and a RottenTomatoes score of 38%. Audiences, however, rated the movie highly.
A significant portion of ticket buyers were under 35 years old. Fans drawn to Jackson's music helped drive the film's popularity despite past controversies involving allegations against him.
Legacy and Popularity
The Jackson estate has capitalized on the artist’s legacy through various means, such as concert films and stage musicals. These efforts have contributed to sustaining his popularity and supporting a successful biopic release.
Numerous productions emphasized Jackson's musical achievements while avoiding focus on controversies, significantly boosting interest in his works over time.
Demographics and Impact
Racial demographics played a role in the film's success. Black audiences dominated viewership at 36%, significantly higher than their white or Hispanic counterparts.
The film focused heavily on Jackson's number-one hits, aligning with audience desires for entertainment centered around his music rather than his personal life scandals. This approach was similar to other successful music biopics like "Bohemian Rhapsody."