Meghan Markle's Candle Promotion Sparks Palace Backlash Over Royal Mention

Meghan Markle and Prince Harry have faced criticism for creating candles inspired by their children and trademarking their names, raising questions about how they plan to use these titles publicly. The candles are part of Markle's As Ever brand and linked to the birthdates of Prince Archie and Princess Lilibet.

Royal Titles and Public Usage

The candles, priced at $64 each, are marketed with themes tied to Archie and Lilibet's birthdates without using their actual names on the products. A palace source criticized this move as an "outrageous use of their titles," noting that it was never intended for the Sussex family to profit from royal titles after they stepped down in 2020.

Archie, age 6, and Lilibet, age 4, gained official HRH status when King Charles became king in September 2022. Their parents have also secured trademarks for their names, emails, social media handles, and domain names.

Marketing Strategy

The inclusion of Archie and Lilibet in social media content has been subtle, with Markle describing them as helpers in gardening or cooking scenes without showing their faces. This approach is presented as part of a Mother’s Day line celebrating family moments.

An insider pointed out that while protecting children's identities is common among celebrities, how these trademarks are used commercially is crucial. Markle reportedly has Harry’s support in maintaining a tasteful promotional strategy.

Financial Considerations

The Sussexes reportedly face financial pressures, including a $3 million annual security bill. In contrast, Prince William received $30 million last year from the Duchy of Cornwall estate. The heir to the throne and his wife, Kate Middleton, openly involve their children in public appearances at events like Easter services and Trooping The Color.