5,000 Were Waiting for Martha Stewart’s Bag—It's Finally Available Again!

Martha Stewart recently highlighted the Cuyana Mila Satchel as an essential travel accessory, and the bag has quickly gained popularity. It is now back in stock after selling out following her endorsement.

Stewart's Endorsement

While on her way to the Super Bowl earlier this year, Martha Stewart shared an Instagram post of herself at the airport with a Cuyana Mila Satchel. She described the spacious Italian leather tote as a "game changer" for those avoiding checked luggage.

The bag features several convenient compartments, including a 14-inch laptop sleeve. Stewart's mention led to a significant demand, causing it to sell out swiftly.

High Demand and Brand Popularity

The bag, available again in classic black, accumulated a waitlist of 5,000 people according to Cuyana. The brand has garnered celebrity support over time, including endorsements from Molly Sims and Tia Mowry.

Meghan Markle is noted as one of Cuyana’s biggest fans, owning various pieces such as the Paloma Tote and Travel Cases.

Cuyana's Founders

One founder stated that Meghan discovered the brand through friends Abigail Spencer and Daniel Martin. The founders also resonate with Meghan due to their shared experiences as self-made women of color.